When you buy a book or as in this case a CD audio program, you really don’t know if it’s going to live up to the hype. This program by Marshall Goldsmith from Nightingale Conant is however, a corker. It combines two killer elements, solid information and humour. I like lots of programs and books that don’t include humour, but Marshal does seem to have that rare, something special.
So, what’s it about? Well, Marshall is an executive coach with both academic qualifications (he earned a Ph.D. from UCLA Anderson Graduate School of Management in 1977) and the experience that has honed it. So, the program is about coaching… but not like I’ve heard it before.
Like many programs do, Marshall starts out on CD 1 by talking about success and successful people (and he’s worked with lots of successful people) – telling you both why they are successful AND why those traits (such as strong self belief, choosing success, being willing to do what’s necessary) can stop you from getting to the next level.
He then follows this up with the 21 bad habits successful people have – which he calls the 21 success factors ; and of course some thoughts about how to change them (if you break the bad habit, it can help you succeed). You get a good flavour of how the program is different with the first two:
- Winning too much – when you’ve programmed yourself to win, it’s really hard to pull back and there are lots of situations where you really should, pull back.
- Adding too much value – being used to having your own opinion and solving problems means that it’s really hard to stop, and again… there are lots of situations where it’s better not to solve ‘the problem.’
The 21 success factors run over two CD’s and are followed by a proven process on how to change. Marshall does a nice job in making the program relevant to both an individual and a coach working with others. And when working as a coach there are few basic and practical pieces of advice – for example, only work with people that want to change AND are prepared to put in the work to change (Marshall has a specific process that he can quickly outline to describe to an individual or team what ‘putting in the work’ means). These sound terribly obvious, but I know I’ve worked with several people as a coach where the first bit was true, but second, being prepared to put in the work… wasn’t.
Marshall goes on to describe his specific process for affecting long lasting, effective and measurable change. Along with the concepts of ‘feed forward’ rather than ‘feed back’ and ‘peer coaching’.
If you are planning on or are already in a leadership role or work as a business coach, like I said at the start, I think “Take it to the Next Level – What got you here, won’t get you there’ is a corker.
There is also a bookbookbook available with the same title, which I haven’t read, but I suspect is pretty good too.
Format: 6 Audio CDs + printed 51 page workbook
Author: Marshall Goldsmith
Dialect: US English